Every year nearly 150,000 lives are lost in road accidents in India, most of them to head injuries. Much of this colossal national tragedy can be avoided with adherence to simple safety practices like wearing helmets and seatbelts and not using mobile phones while driving. In a bid to create mass awareness about head injuries and how they can be prevented, Brains Hospitals along with its not-for-profit arm, Golden Hour, rolled out a city-wide campaign, riding on its mass casualty rescue wagon and ambulances all across Bangalore.
These vehicles drove around the city wrapped in huge banners carrying safety messages aimed at helping people avoid death and disability caused by road accidents. Every day two people die in road mishaps in Bangalore alone and 100 others are injured, many of them seriously, leading to life-long disabilities.
In addition to the ambulance-borne campaign that attracted hundreds of curious onlookers, as many as 10,000 pamphlets packed with life-saving information were distributed all around the city among motorists.
The vehicles started at Jawaharlal Nehru Planetarium at 11.30 am and vended through Vidhan Soudha, Cubbon Park, Richmond Circle, KH Road, Lalbagh Main Road, Jayanagar South End Circle, Ashoka Pillar, MG Road, Trinity Circle and Bypanahalli before culminating at the Brains Hospital on Infantry Road.